In the summer, I was generating more income than ever before. However, I was stretched thin and at max capacity once again. I was a slave to a few high-paying and high-maintenance clients. I learned some very valuable lessons about my limitations and the kind of entrepreneurs to partner with (or not partner with) in the future. My family suffered due to my very intense schedule. In June, I did a full analysis of my client listing and made the hard decision to fire my highest-paying and highest-maintenance clients.
This decision opened up the opportunity for me to spend more time expanding my fitness business mentorship program: specifically aimed at women who want to become successful in the fitness industry.
My goal was to mentor 25 women in 2014. However, I am thrilled to report that through my formal mentorship program, partnership with the makers of P90X and Insanity, and creation of Team INSPIRE, I’ve been privileged to mentor close to 150 women this year.
At the beginning of December and, in part, due to my new passive income revenue stream via BeachBody (currently around $600 per week after a 5 month partnership), I was able to once again, reassess my client listing for my marketing and fitness business. I let go a few of my low paying clients to focus more time and energy on my mentorship program and I have made an intentional decision to focus on mentoring, empowering, and uplifting women in 2015.
I will be very purpose-driven in my selection of clients this year, and the majority of my new clients will be motivated, young, professional moms who want to create significant income for their families via a work-from-home scenario in the wellness industry.
While I will maintain an equal opportunity approach and continue to service a small number of male clients, my niche market will be young, motivated moms. Why my shift in focus? I recently heard a statistic that helps verbalize my reasoning and passion to help other women. “A woman will spend 90 percent of her income on family and community. Conversely, men will only spend an average of 30%-40% of his salary on his family and community. By investing in women, it’s not simply a heart issue, it’s an understanding that leaders will say that if you want to be serious about solving problems in the world, you need to invest in women (Entreleadership podcast, Barret Ward).” If my passion is to influence our world and economy for the better, my focus will be to empower women to generate significant income.
Since Miss Emma was born, I have worked in a variety of job scenarios. I’ve worked part-time out of the home and part-time at home, full-time out of the home, and full-time at home. I believe that the best scenario for my family is a full-or-part-time-work-from-home scenario. Most of the ladies who enroll in my mentorship program are also hoping to scale back from a full-time working scenario out of the home. One of my biggest accomplishments this past year has been to empower women to start-up a successful in-home fitness business and quit their full-time jobs.
My mentorees are not afraid to dream big. In the very first consult, I usually ask the ladies how much they would like to make per month. I LOVE working with women who come back with answers in the 6,000-10,000 per month (or more) range. I am happy to match their pace and give them the essential marketing tools to be successful.
I’ve spoken with countless entrepreneurs this year who cannot understand why I am training other women in how to compete with me in the fitness industry. I am literally sharing and handing them every single strategy that works well for me in my own business. I am taking the guess-work out for fellow-moms, and helping them to spend time on activities that bring the greatest ROI versus spinning their wheels via sound marketing strategies. Why am I doing this? I truly believe that someone does not need to fail for me to succeed. No other woman needs to lose for me to win. We are all on the same team and this should be a win-win scenario. Unified women GET STUFF DONE. Her success is my success.
2015 is going to be a phenomenal year. It has been my absolutely pleasure to create Team INSPIRE and watch our organization explode in growth. As of this morning, just short of 5 months after I linked arms with the makers of P90X and Insanity, we have 99 individuals in the organization. I’ve also had the privilege of working with some amazing young professionals via my mentorship/business coaching program. This year, my goal is to expand Team INSPIRE to 1,000 members and continue to develop duplicatable systems to expand the reach of my fitness business mentorship program. Recently, I have strengthened my partnership with the national council for certified personal trainers, and I have been able to secure a discount rate for my mentorees 360 days per year ($148 for the 6 month course to become a certified personal trainer).
What will your business focus be for 2015? Are you purpose-driven in how you select clients? Have you taken the time recently to thank your mother, wife, friend, or other motivated women who have influenced and invested in you?